The Psychodynamic And Humanistic Theory Of Personality

Personality is from the Latin word ‘persona’, which is referred to as roles we adopt and play. However, psychologist and personality theorist argue that the term is seen more than playing a role or roles that people tend to play. Therefore, personality theorists have not come to an overall agreeable single definition of personality. This essay will compare and contrast the Psychodynamic and the Humanistic theory of personality. There are certainly major differences between the two theories of personality, each with its own methods of problem solving and ways in which individuals are able to make certain choices in their lives. It is important that we understand regardless of differences that each theory is developed to offer ultimate guidance and help. The psychodynamic theory originally derived from the Psychoanalysis and it’s based on key analytical concepts. These concepts are from Freud’s ideas on personality development, psychosexual stages of development and defence mechanism. Sigmund Freud (1856-1939) developed a wide range of theories. His main focus of interest was in the explanation and treatment of mental disorders, in particular the treatment method known as psychoanalysis. Therefore his are sometimes called the psychoanalytic theories. The theory is based on the idea that human behaviour along with relationships is formed by the mental life. To Freud, the mental life is divided into two levels, which are the conscious and the unconscious impact. Freud had aShow MoreRelatedTheories Of Personality : Psychodynamic, Trait Or Five Factor Model, Humanistic, And Social Cognitive974 Words   |  4 Pagesfour major theories of personality: psychodynamic, trait or five-factor model, humanistic, and social-cognitive. The psychodynamic theory primarily focuses on the role of the unconscious mind. The social cognitive theory focuses on the effect of the environment on behavior and is based on theories of learning. Whereas, the humanistic theory emphasizes conscious life experiences and choices. The trait or five-factor model focuses on characteristics themselves and not the roots of personality. To beginRead MorePersonalities Theories Paper785 Words   |  4 PagesRUNNING HEAD: PERSONALITIES THEORIES PAPER Personality Theories Paper Izine Harris University of Phoenix Kurtis Armstrong October 14, 2012 Personality Theories Paper Personality is derived from of many different theories and genres. Personality typically can be reference to as many diverse arrays of thoughts, feelings and behaviors that sets each individual apart in a unique way. Theorist has concluded that an individual external influence can inspire how certain traits are articulatedRead MorePersonality Analysis Paper1521 Words   |  7 PagesPersonality Analysis Personality Analysis The personality of an individual is what makes him or her unique among others. That same uniqueness is what makes each person interesting to study and observe. The same set of identical twins may have all the same genetic makeup, but he or she will still have an individual personality to call his or her own. The study of personality is quite complex and involves many ideas and theories fromRead MorePsychodynamic And Humanistic Theories Of Psychology1634 Words   |  7 PagesPsychodynamic and Humanistic Personality Theories The study of the human mind is an interesting topic to discuss about, we have many theorists that have come up with many different ideas or theories, in how to evaluate the mind of humans, two main ways to study the mind in psychology are psychodynamic approach and humanistic approach. Even though these theories are to evaluate human minds they have different views in how the mind works. In psychodynamic approach, the way the mind is viewed is thatRead MorePsychodynamic approach: the basics1202 Words   |  5 PagesThey are many theories in psychology that can be used to â€Å"understand† behaviour, two theories I am going to look at are; Psychodynamic approach and the humanistic approach. I will discuss these 2 psychological theories of development and explain how it accounts for the psychological development, health and behaviour of the individual. Sigmund Freud (1856-1939) was considered the founding father of the psychodynamic approach. Psychodynamic theory is a view that explains personality in terms of consciousRead MorePsychology Assignment on Psychodynamic Approach673 Words   |  3 PagesPsychology Assignment Psychodynamic Approach According to Psychodynamic theorists human behaviour is determined by past childhood experiences as well as both unconscious and subconscious inner thoughts and feelings. The development of our personality takes place in stages, complications at any stage of our development is understood to have significant consequences on our future behaviour. Psychodynamic approach considers all behaviours to be pre-determined and to unconsciously have a root causeRead MorePersonality, Cognitive, And Humanistic Perspectives Essay1373 Words   |  6 PagesPersonality is widely studied within psychology it looks at how a person interacts with the world around them and with other people. Personality is based on the characteristics that individuals have which result in shared features or differences within their behaviour (McLeod, P. 2014). From this psychologists want to understand personality and how it is varied among individuals as well as how some people share similar characterises. Personality p sychologist take a scientific look at these differencesRead MorePsychology : Psychology And Psychology1300 Words   |  6 Pagesmodern psychological perspectives. These perspectives are behavioral, psychodynamic, humanistic, cognitive, social, cultural, and biological. Each perspective has its own unique way of explaining human behavior. I think that really explains the complex mental processes and behavior, and each prospective study should not be limited to just one. The following is my explanation of the terms and comparisons between the psychodynamic and behavioral aspects relating to the October 2000 article in the AmericanRead MoreTheories Of Classical Conditioning, Psychodynamic, Cognitive And Humanistic1224 Words   |  5 Pages In this essay I will evaluate and analyse the four main approaches which are: Behaviourist, Psychodynamic, Cognitive and Humanistic. Behaviourists believe that everyone is born as a ‘blank slate’ and that all behaviours are learned through interaction with the environment around you. They believe that we learn new behaviour through classical conditioning, operant conditioning and social learning theory. Classical conditioning occurs when two stimuli form together to produce a new learned responseRead MoreEvaluating the Main Theories of Counselling Essay1695 Words   |  7 Pagesthree main theories of counselling within the module covered this term. The three approaches in discussion are psychodynamics, cognitive behavioural and humanistic. The psychodynamic theory originated from Sigmund Freud, a medical doctor and philosopher (1856 - 1939) founded in the 1900s. Freud developed his ideas whilst working as a psychiatrist in Vienna, collecting information from his patients such as feelings, thoughts and early childhood experiences. The psychodynamic theory focuses on

The Summary On Descartes Meditation - 2399 Words

Ben Massey Brian Lisle Philosophy 1012 Monday May 4, 2015 The Summary for Descartes Meditation The main two aims for the meditator Descartes are to show that the source of scientific knowledge, as we know it today, does not lay in our senses but the mind, and the compatibility between religion and science (Descartes 35). He aims to split the world into body and mind, where science will deal with the body and religion with the mind. The concept of Descartes’ meditation is an interesting one. He admits that he was living a lie, has been mistaken, and wants to discard his previous perceptions and thoughts and start afresh living a life he considers certain. He thinks that in his life he could be dreaming, and his senses are deceiving him to believe in things that are uncertain. However, even if he no longer wants to trust his senses, one thing is certain, he must be living or existing. Having the capability to doubt of the pre-conceptions proves to him that he is thinking, and something thinking and planning is currently in existence. His aim here is not to show everything that we see does not exist, or we human are incapable of knowing whether they exist or not. The aim is to prove that human knowledge on these things based on the senses is open to questions and doubt. The implication of this perception is that since we are certain that external things exist, it is impossible for humans to have this knowle dge through the senses, but rather the mind. Although the existence ofShow MoreRelatedA Summary of Descartes Second Meditation1016 Words   |  5 PagesDescartes starts by doubting everything (â€Å"I will suppose then, that everything I see is spurious†) and thinks that anything which admits the slightest doubt must be false. He attempts to find something which he is unable to doubt and if he cannot he must conclude He contends that he is not able to doubt his existence. Even if there is a deceiving god who is constantly deceiving him about the world, he still must exist, as he must exist in order to be deceived. (â€Å"I am, I exist†). He then triesRead MoreDescartes: Meditation Iii Summary Essay836 Words   |  4 PagesJuliana Tabor Professor Webb Introduction to Philosophy 4/1/13 Descartes: Meditations 3 In Descartes’s Meditations III, the Meditator describes his idea of God as a substance that is infinite, eternal, immutable, independent, supremely intelligent, supremely powerful, and which created both myself and everything else.(70) Thus, due to his opinion in regards to the idea of God, the Meditator views God containing a far more objective reality than a formal one. Due to the idea that of GodRead MoreDescartes Philosophical Meditations On God And His Perceptions1446 Words   |  6 PagesDescartes philosophical meditations offer a window into his beliefs on God and his perceptions. He begins his first meditation by describing his Madness and Dream arguments, which outline his doubts in his own perceptions. He wants to be acutely aware of deception as he moves forward because he has no way of determining when his perceptions are true and when his perceptions are false. Moving through his other meditations, he discusses the idea of truth, goodness, and the existence of God, endingRead MoreDescartes Six Meditations on First Philosophy Essay1347 Words   |  6 PagesThroughout the six meditations on First Philosophy, French philosopher Rene Descartes seeks to find a concrete foundation for the basis of science, one which he states can only include certain and unquestionable beliefs. Anything less concrete, he argues will be exposed to the external world and to opposition by philosophical sceptics. The sense of the Cartesian reform is the imposition of a new method of thinking. Descartes’ method to begin with is reductive, removing all knowledge acquired withoutRead MoreDescartes Doubt And Crime1317 Words   |  6 Pages Descartes Re-visited Doubt and Crime Kirsten Besheer, in â€Å"Descartes’ Doubts: Physiology and the First Meditation,† makes the caution that â€Å"many commentators dismiss the First Meditation with a scant summary usually involving key words like ‘dreams’ and ‘doubt.’ This being the case, I am not surprised that the rest of the Meditations have remained opaque to them†(55). What Besheer is warning against, specifically, is an uncritical examination of Descartes. For, as the years continue to distant theRead MoreAppraisal of Renà © Descartes1209 Words   |  5 PagesIn his works, Meditations on First Philosophy and The Passions of the Soul, Renà © Descartes lays out his views on the mind. Descartes is a dualist, specifically an interactionalist, which is someone who believes that mental states and physical states are distinct from one another, yet still affect each other. This view, however, faces significant obstacles, to which Descartes believes he has an answer f or. In this paper I will outline Descartes’ argument for the distinctness between the mind andRead MoreThe Strengths And Weaknesses Of Descartes Dreaming Argument And Evil Demon Argument1430 Words   |  6 Pagesto discuss the strengths and weaknesses of Descartes’ dreaming argument and evil demon argument. Through discussion, I will show why the evil demon argument is more plausible than the dreaming argument. The essay will give a brief definition of the two arguments and explain why these arguments are important. Then I will discuss the two arguments, considering both sides and referencing previous work by other philosophers. I will conclude with a short summary of the topics covered. For the purposesRead MoreJohn Locke And Rene Descartes1442 Words   |  6 PagesPhilosophers are individuals who address critical analysis of fundamental assumptions or beliefs with underlying theories of their own. John Locke and Rene Descartes were both classified as modern philosophers in the seventeenth century who sums up the subject about personal identity and its determents in reference to our own existence, such as who are we? The personal identity theory states that the philosophical confrontation with the ultimate questions of our own existence, such as who are weRead MoreDescartes Arguments for Substance Dualism2259 Words   |  10 PagesDoes Descartes provide a convincing argument for the claim that mind and matter are distinct substances Descartes’ Argument For Dualism In his Meditations Rene Descartes aimed to reconstruct the whole of science by trying to prove the distinction between mind and matter. He gives an argument from doubt, and another from conceivability. I will give a brief summary of the foundations Descartes builds his thesis on, and then looking at his arguments and whether they are capable of persuading usRead MorePhilosophy And The Modern Philosophy2035 Words   |  9 Pagesas the father of the philosophy in this period, is Descartes. He was a pioneer for the movement of the new trend of philosophy and became a break between the medieval philosophy and the modern philosophy. 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The Lost Duke of Wyndham Chapter Thirteen Free Essays

Grace let Amelia set the pace, and as soon as they were across the room, Amelia began whispering urgently about the events of the morning, and then about Thomas having needed her assistance, and then something about her mother. Grace just nodded, her eyes constantly darting toward the door. Thomas would be there at any moment, and although she had no idea what she might do to prevent what would surely be a disastrous encounter, she could not possibly think of anything else. We will write a custom essay sample on The Lost Duke of Wyndham Chapter Thirteen or any similar topic only for you Order Now Meanwhile, Amelia kept on whispering. Grace had just enough presence of mind to catch the end, when Amelia said: â€Å"†¦I beg of you not to contradict.† â€Å"Of course not,† Grace said quickly, because surely Amelia had made the same request Thomas had minutes earlier. If not, then she had no idea what she was agreeing to when she added, â€Å"You have my word.† At that point, Grace wasn’t sure she cared. They continued walking, lapsing into silence as they promenaded past Mr. Audley, who gave them a rather knowing nod and a smile as they went by. â€Å"Miss Eversleigh,† he murmured. â€Å"Lady Amelia.† â€Å"Mr. Audley,† Amelia returned. Grace managed the same, but her voice was unpleasant and croaky. Amelia began whispering again once they were well past Mr. Audley, but just then Grace heard heavy footsteps in the hall. She twisted about to see, but it was only a footman, passing by with a trunk. Grace swallowed. Oh, dear heavens, the dowager was already beginning to pack for their trip to Ireland, and Thomas did not even know of her plans. How could she have forgotten to tell him during their interview? And then she became aware of Amelia, whom she’d somehow managed to forget, even though their arms were linked. â€Å"Sorry,† she said quickly, since she suspected it was her turn to speak. â€Å"Did you say something?† Amelia shook her head and said, â€Å"No.† Grace was fairly certain this was a lie, but she was not inclined to argue. And then†¦more footsteps in the hall. â€Å"Excuse me,† Grace said, unable to bear the suspense for one moment longer. She pulled away and hurried to the open doorway. Several more servants were passing by, all clearly in preparations for the upcoming journey to Ireland. Grace returned to Amelia’s side and once again took her arm. â€Å"It wasn’t the duke.† â€Å"Is someone going somewhere?† Amelia asked, watching as two footmen passed the doorway, one with a trunk and another with a hatbox. â€Å"No,† Grace said. But she hated lying, and she was terrible at it, so she added, â€Å"Well, I suppose someone might be, but I do not know about it.† Which was also a lie. Wonderful. She looked at Amelia and tried to smile cheerfully. â€Å"Grace,† Amelia said quietly, looking terribly concerned, â€Å"are you all right?† â€Å"Oh, no†¦I mean, yes, I’m quite fine.† She tried for the cheerful smile again, and suspected she did a worse job of it than before. â€Å"Grace,† Amelia whispered, her voice taking on a new and rather unsettlingly sly tone, â€Å"are you in love with Mr. Audley?† â€Å"No!† Oh, good heavens, that was loud. Grace looked over at Mr. Audley. Not that she’d wanted to, but they’d just turned a corner and were facing him again, and she couldn’t avoid it. His face was tilted slightly down, but she could see him looking up at her, rather bemused. â€Å"Mr. Audley,† she said, because with him watching her, it seemed she should acknowledge him, even if he was too far away to hear. But then, as soon as she had the opportunity, she turned back to Amelia, furiously whispering, â€Å"I’ve only just met him. Yesterday. No, the day before.† Oh, she was a ninny. She shook her head and looked firmly in front of her. â€Å"I can’t recall.† â€Å"You’ve been meeting many intriguing gentlemen lately,† Amelia commented. Grace turned to her sharply. â€Å"Whatever can you mean?† â€Å"Mr. Audley†¦Ã¢â‚¬  Amelia teased. â€Å"The Italian highwayman.† â€Å"Amelia!† â€Å"Oh, that’s right, you said he was Scottish. Or Irish. You weren’t certain.† Amelia’s brow scrunched in thought. â€Å"Where is Mr. Audley from? He has a bit of lilt as well.† â€Å"I do not know,† Grace ground out. Where was Thomas? She dreaded his arrival, but the anticipation of it was worse. And then Amelia – good heavens, why? – called out, â€Å"Mr. Audley!† Grace turned and looked at a wall. â€Å"Grace and I were wondering where you are from,† Amelia said. â€Å"Your accent is unfamiliar to me.† â€Å"Ireland, Lady Amelia, a bit north of Dublin.† â€Å"Ireland!† Amelia exclaimed. â€Å"My goodness, you are far afield.† They’d finished circling the room, but Grace remained standing even after Amelia had disengaged herself and sat down. Then Grace moved toward the door as subtly as she was able. â€Å"How are you enjoying Lincolnshire, Mr. Audley?† she heard Amelia ask. â€Å"I find it most surprising.† â€Å"Surprising?† Grace peered out into the hall, still half listening to the conversation behind her. â€Å"My visit here has not been what I expected,† Mr. Audley said, and Grace could well imagine his amused smile as he said that. â€Å"Really?† Amelia responded. â€Å"What did you expect? I assure you, we are quite civilized in this corner of England.† â€Å"Very much so,† he murmured. â€Å"More so than is my preference, as a matter of fact.† â€Å"Why, Mr. Audley,† Amelia responded, â€Å"whatever can that mean?† If he made a reply, Grace did not hear it. Just then she saw Thomas coming down the hall, all tidied up and looking like a duke again. â€Å"Oh,† she said, the word slipping from her lips. â€Å"Excuse me.† She hurried into the hall, waving madly toward Thomas so as not to alert Amelia and Mr. Audley to her distress. â€Å"Grace,† he said, moving forward with great purpose, â€Å"what is the meaning of this? Penrith told me that Amelia was here to see me?† He did not slow as he approached, and Grace realized he meant for her to fall in step beside him. â€Å"Thomas, wait,† she said with hushed urgency, and she grabbed his arm and yanked him to a halt. He turned to her, one of his brows rising into a haughty arch. â€Å"It’s Mr. Audley,† she said, pulling him back even farther from the door. â€Å"He is in the drawing room.† Thomas glanced toward the drawing room and then back at Grace, clearly not comprehending. â€Å"With Amelia,† she practically hissed. All traces of his unflappable exterior vanished. â€Å"What the hell?† he cursed. He looked sharply back toward the drawing room, not that he could possibly have seen inside from his vantage point. â€Å"Why?† â€Å"I don’t know,† Grace said, her voice snapping with irritation. Why would she know why? â€Å"He was in there when I arrived. Amelia said she saw him walking by the doorway and thought he was you.† His body shuddered. Visibly. â€Å"What did he say?† â€Å"I don’t know. I wasn’t there. And then I couldn’t very well interrogate her in his presence.† â€Å"No, of course not.† Grace waited in silence for him to say more. He was pinching the bridge of his nose, and he looked rather as if his head were aching. Trying to offer some sort of not unpleasant news, she said, â€Å"I’m quite sure that he did not reveal his†¦Ã¢â‚¬  Oh, good heavens. How was she to put it? â€Å"†¦identity to her,† she finished with a wince. Thomas gave her a thoroughly awful look. â€Å"It is not my fault, Thomas,† she retorted. â€Å"I did not say that it was.† His voice was stiff, and he did not offer any more words before stalking off to the drawing room. From the moment Grace rushed from the room, neither Jack nor Lady Amelia had uttered a word. It was as if they had reached an unspoken agreement; silence would prevail while they both tried to make out what was being said in the hall. Jack had always considered himself better than average in the art of eavesdropping, but he was unable to catch even the sound of their whispers. Still, he had a fair idea of what was being said. Grace was warning Wyndham that the evil Mr. Audley had got his claws into the lovely and innocent Lady Amelia. And then Wyndham would curse – under his breath, of course, as he would never be so crass as to do so in front of a lady – and demand to know what had been said. The whole thing would have been highly entertaining if not for her, and the morning. And the kiss. Grace. He wanted her back. He wanted the woman he’d held in his arms, not the one who’d stiffly walked the perimeter of the room with Lady Amelia, eyeing him as if he were going to steal the silver at any moment. He supposed it was amusing. Somehow. And he supposed he ought to congratulate himself. Whatever she felt for him, it was not disinterest. Which would have been the cruelest response of all. But for the first time, he was finding that his conquest of a lady was not a game to be played. He did not care about the thrill of the chase, about remaining one enjoyable and entertaining step ahead, about planning the seduction and then carrying it out with flair and flourish. He simply wanted her. Maybe even forever. He glanced over at Lady Amelia. She was leaning forward, her head tilted ever so slightly to the side, as if to place her ear at the best possible angle. â€Å"You won’t be able to hear them,† Jack said. The look she gave him was priceless. And completely false. â€Å"Oh, don’t pretend you weren’t trying,† he scolded. â€Å"I certainly was.† â€Å"Very well.† Lady Amelia waited for a moment, then asked, â€Å"What do you suppose they are talking about?† Ah, curiosity would always win out with this one. She was more intelligent than she let on at first acquaintance, he decided. He shrugged, feigning ignorance. â€Å"Difficult to say. I would never presume to understand the female mind, or that of our esteemed host.† She turned sharply in surprise. â€Å"You do not like the duke?† â€Å"I did not say that,† Jack replied. But of course they both knew that he had. â€Å"How long do you stay at Belgrave?† she asked. He smiled. â€Å"Eager to be rid of me, Lady Amelia?† â€Å"Of course not. I saw the servants moving trunks about. I thought perhaps they were yours.† He fought to keep his expression even. He did not know why he was surprised that the old biddy had already begun to pack. â€Å"I imagine they belong to the dowager,† he replied. â€Å"Is she going somewhere?† He almost laughed at the hopeful expression on her face. â€Å"Ireland,† he said absently, before it occurred to him that perhaps this woman of all people ought not to be let in on the plans. Or maybe she was the one person who truly ought to be told. She certainly deserved to know. She deserved a sainthood, in his opinion, if indeed she planned to go through with her marriage to Wyndham. He could not imagine anything less pleasant than spending one’s life with such an arrogant prig. And then, as if summoned by his thoughts, the arrogant prig appeared. â€Å"Amelia.† Wyndham was standing in the doorway in all his ducal splendor. Save for the lovely eye, Jack thought with some satisfaction. It was even gorier than the evening before. â€Å"Your grace,† she replied. â€Å"How lovely to see you,† Wyndham said once he had joined them. â€Å"I see that you have met our guest.† â€Å"Yes,† Lady Amelia said, â€Å"Mr. Audley is quite diverting.† â€Å"Quite,† Wyndham said. Jack thought he looked as if he had just eaten a radish. Jack had always hated radishes. â€Å"I came to see Grace,† Lady Amelia said. â€Å"Yes, of course,† Wyndham replied. â€Å"Alas,† Jack put in, enjoying the awkwardness of the exchange, â€Å"I found her first.† Wyndham’s response was pure icy disdain. Jack smiled in return, convinced that would irritate him far more than anything he could have said. â€Å"I found him, actually,† Lady Amelia said. â€Å"I saw him in the hall. I thought he was you.† â€Å"Astounding, isn’t it?† Jack murmured. He turned to Lady Amelia. â€Å"We are nothing alike.† â€Å"No,† Wyndham said sharply, â€Å"we are not.† â€Å"What do you think, Miss Eversleigh?† Jack asked, rising to his feet. It seemed he was the only one who had noticed that she had entered the room. â€Å"Do the duke and I share any traits?† Grace’s lips parted for a full second before she spoke. â€Å"I’m afraid I do not know you well enough to be an accurate judge.† â€Å"Well said, Miss Eversleigh,† he replied, offering her a nod of compliment. â€Å"May I infer, then, that you know the duke quite well?† â€Å"I have worked for his grandmother for five years. During that time I have been fortunate enough to learn something of his character.† â€Å"Lady Amelia,† Wyndham said, clearly eager to cut short the conversation, â€Å"may I escort you home?† â€Å"Of course,† she said. â€Å"So soon?† Jack murmured, just to make trouble. â€Å"My family will be expecting me,† Lady Amelia said, even though she had not made any indication of this before Wyndham had offered to remove her. â€Å"We will leave right now, then,† Wyndham said. His fiancee took his arm and stood. â€Å"Er, your grace!† Jack turned immediately at the sound of Grace’s voice. â€Å"If I might have a word with you,† she said from her position near the door, â€Å"before you, er, depart. Please.† Wyndham excused himself and followed her into the hall. They were still visible from the drawing room, although it was difficult – indeed impossible – to glean their conversation. â€Å"Whatever can they be discussing?† Jack said to Lady Amelia. â€Å"I am sure I have no idea,† she bit off. â€Å"Nor I,† he said, keeping his voice light and breezy. Just for contrast. Life was infinitely more entertaining that way. And then they heard: â€Å"Ireland!† That was Wyndham, and rather loud, too. Jack leaned forward to get a better view, but the duke took Grace’s arm and steered her out of sight. And earshot. â€Å"We have our answer,† Jack murmured. â€Å"He can’t be upset that his grandmother is leaving the country,† Lady Amelia said. â€Å"I would think he’d be planning a celebration.† â€Å"I rather think Miss Eversleigh has informed him that his grandmother intends that he accompany her.† â€Å"To Ireland?† Amelia shook her head. â€Å"Oh, you must be mistaken.† He shrugged, feigning indifference. â€Å"Perhaps. I am but a newcomer here.† And then she launched into quite the most ambitious speech: â€Å"Aside from the fact that I cannot imagine why the dowager would wish to go to Ireland – not that I wouldn’t like to see your beautiful country, but it does not seem in character for the dowager, whom I have heard speak disparagingly of Northumberland, the Lake District, and indeed all of Scotland†¦Ã¢â‚¬  She paused, presumably to breathe. â€Å"Ireland seems a bit of a stretch for her.† He nodded, since it seemed expected. â€Å"But really, it makes no sense that she would wish for his grace to accompany her. They do not care for each other’s company.† â€Å"How politely said, Lady Amelia,† Jack commented. â€Å"Does anyone care for their company?† Her eyes widened in shock, and it occurred to him that perhaps he should have limited his insult to the dowager alone, but just then Wyndham strode back into the room, looking angry and arrogant. And almost certainly worthy of whatever sort of insult Jack might give to him. â€Å"Amelia,† he said with brisk indifference, â€Å"I am afraid I will not be able to see you home. I do apologize.† â€Å"Of course,† she said, as if she could possibly say anything else. â€Å"I shall make every arrangement for your comfort. Perhaps you would like to select a book from the library?† â€Å"Can you read in a coach?† Jack queried. â€Å"Can you not?† she returned. â€Å"I can,† he replied with great flair. â€Å"I can do almost anything in a coach. Or with a coach,† he added, with a smile toward Grace, who stood in the doorway. Wyndham glared at him and grabbed his fiancee’s arm, hauling her rather unceremoniously to her feet. â€Å"It was lovely meeting you, Mr. Audley,† Lady Amelia said. â€Å"Yes,† he said lightly, â€Å"it does seem that you are leaving.† â€Å"Amelia,† the duke said, his voice even more abrupt than before. He led her from the room. Jack followed them to the doorway, looking for Grace, but she had disappeared. Ah well, perhaps that was for the best. He glanced toward the window. The skies had darkened, and it appeared that rain would be imminent. Time for that walk, he decided. The rain would be cold. And wet. And precisely what he needed. How to cite The Lost Duke of Wyndham Chapter Thirteen, Essay examples

Lemonade Needs Sugar free essay sample

â€Å"When life gives you lemons, you make lemonade,† is an old adage. However, life’s lemons are often cleverly disguised until it is too late, and they have squeezed themselves into your eyes. My first bitter lemon was delivered to me when my mother decided to relocate our family to Miami, Florida. I remember thinking to myself, â€Å"This cannot possibly be happening to me. Events like this, moving from one state to another and switching schools, only happens to the strong, tough girls I read about in books.† I was never more wrong. My mother had decided and the summer before the beginning of my senior year, I left Paterson, New Jersey. My home, my friends, my family, was gone. My memories of Christmas, birthday parties, Thanksgiving dinners, were just that, memories, with no base to anchor them. It was a three-day drive in the U-Haul truck from Paterson to Miami and, honestly, I barely remember a thing. We will write a custom essay sample on Lemonade Needs Sugar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My mother, my stepfather, and I sat in the cramped front seat, trying to make the ride as comfortable as possible. The mood was somber as we remembered all that we had to leave behind and contemplated the new life we would build for ourselves. I slept during most of the ride and next thing I knew, we were pulling into the driveway of our new home. The first few weeks after the move, I floated in a daze as I struggled to repair the fault lines that had appeared in my sense of self. However, once the beginning of the school year was looming, I knew I had to get my act together and find sugar to make lemonade with my lemons. I surprised myself by making it through the first few weeks and actually excelling. My next lemon was thrown my way when I had to switch to a public school, my first since kindergarten, during January of my junior year. This, I felt, was my breaking point. I went from an all-girls school of 267 students in New Jersey to a co-ed school of over 3,000 students. The change could have been comical had not been terrified beyond words. I found strength in my family, my friends, and dedicated myself to my schoolwork and surprised myself yet again by stretching my limit when I thought I had reached it. I do not know where my personal limit is, but I know where it is not. Because of the path my life has taken the past two years, I have found the inner strength, the integrity, and the sense of self that has lain inside of me, dormant. Knowing who I am has revealed to me that I can be great and that I am one of the strong, tough girls I read about in books. I know that I am destined for greatness and this knowledge will only help me to succeed in college and anywhere thereafter. The â€Å"move† has changed me for the better, and I will never regret it.

Arnt I a Woman by Deborah Gray White, and Plantation Mistresses by Catherine Clinton

Free Essays on Mill On The Floss

The Mill on the Floss George Eliot and The Mill on the Floss: Understanding the Woman and the Work George Eliot was born Mary Ann Evans in 1819. Mary Anne was one of seven children. Eliot often incorporated depictions of her siblings’ and father’s personal characteristics into her literary works. We see her brother Isaac appear as Tom Tulliver in The Mill on the Floss; It is said that her relationship with her brother Isaac is unmatched, even by her father. They had a special bond. That bound was broken when she meets George Lewes in 1854. Lewes was a married man. Eliot fell in love with him anyway. They eloped in 1854. Eliot was ostracized by her society and, perhaps more damaging, her brother refused to speak to her. This had a profound affect on Eliot’s works and her life. The fact that Eliot was involved with Lewes is only one aspect of her life. When doing my research, I was pleased to see that she was an editor at the Westminster Review in 1851. She wanted to be independent, so she decided to take up journalism at the age of thirty-one. After writing critically, she decided to began writing her own work. She published three long stories, which were later published in volume form. These complied works became her first book Scenes from Clerical Life in 1958 (Ashton, 187). Though she had been writing professionally, Mary Ann Evens wasn’t known by George Eliot until 1857. She came up with the pen name â€Å"George Eliot† to elude to the public that she was a clergyman friend of her boyfriend George Lewes. She was forced to come â€Å"out† when Dickens suspected thought she was really a woman. She reveals her true identity to the public in 1959. Her books were successful, but she was consistently aware that her professional work was being judged based on how she decided to live out her personal life. George Lewes dies in 1878. Two years later she marries John Cross who was a family friend. He was twenty years her junior. Ge... Free Essays on Mill On The Floss Free Essays on Mill On The Floss The Mill on the Floss George Eliot and The Mill on the Floss: Understanding the Woman and the Work George Eliot was born Mary Ann Evans in 1819. Mary Anne was one of seven children. Eliot often incorporated depictions of her siblings’ and father’s personal characteristics into her literary works. We see her brother Isaac appear as Tom Tulliver in The Mill on the Floss; It is said that her relationship with her brother Isaac is unmatched, even by her father. They had a special bond. That bound was broken when she meets George Lewes in 1854. Lewes was a married man. Eliot fell in love with him anyway. They eloped in 1854. Eliot was ostracized by her society and, perhaps more damaging, her brother refused to speak to her. This had a profound affect on Eliot’s works and her life. The fact that Eliot was involved with Lewes is only one aspect of her life. When doing my research, I was pleased to see that she was an editor at the Westminster Review in 1851. She wanted to be independent, so she decided to take up journalism at the age of thirty-one. After writing critically, she decided to began writing her own work. She published three long stories, which were later published in volume form. These complied works became her first book Scenes from Clerical Life in 1958 (Ashton, 187). Though she had been writing professionally, Mary Ann Evens wasn’t known by George Eliot until 1857. She came up with the pen name â€Å"George Eliot† to elude to the public that she was a clergyman friend of her boyfriend George Lewes. She was forced to come â€Å"out† when Dickens suspected thought she was really a woman. She reveals her true identity to the public in 1959. Her books were successful, but she was consistently aware that her professional work was being judged based on how she decided to live out her personal life. George Lewes dies in 1878. Two years later she marries John Cross who was a family friend. He was twenty years her junior. Ge...

Leadership 7 Habits of Highly Effective People by Stephen Covey Essay

Leadership 7 Habits of Highly Effective People by Stephen Covey - Essay Example Deposits into someone’s account increases their trust, fondness, and confidence of their depositors. The result of these deposits is an intense relationship that allows for the tolerance of mistakes. 4. Under the proactive habit, one looks at the appropriate areas in their lives that they can concentrate on. These aspects, such as family and health on which time and energy are focused, form the circles of concern. Some of the items within these circles are controllable while others are beyond real control. The problems that all people face can be solved through the proactive approach. 6. Achieving something such as an establishment requires physical and mental dedication. Building a physical location requires the mental conceptualization of the same. This mental picture is the basis of the plan through which the physical object or item is achieved. Conceiving an excellent mental picture results in outstanding physical creation. This form of achievement is common in proactive people. Reactive people unconsciously direct the mental creation. 7. Everyone should have a purpose in life. People express their values and missions on a daily basis, either knowingly or unknowingly. One should define their personal statement so as to realize their purpose in life. Without a personal mission statement, one risks losing focus on their life’s purpose. 8. It is important to identify tasks that need to be done. Assigning priorities to tasks is essential in knowing the things that are urgent and require immediate attention. It also helps one classify items according to their importance. The tasks under one’s responsibility can be grouped in a quadrant. This quadrant relates the importance of a task to its urgency. The quadrant help’s one arrange tasks according to priority and thus manage time well. 11. A highly productive person should carefully plan their week to ensure they utilize it efficiently.

Annotation - The Tale of Genji Article Example | Topics and Well Written Essays - 750 words

Annotation - The Tale of Genji - Article Example The novel shows how the Lotus Sutra entered Japan on her way from China in the early 9th century thus becomes tied to the courts nobles (Murasaki 67). Tale of Genji is a thrilling novel, which follows the life of a charming and handsome courtier from his childhood numerous adventures to renewed success and exile. It focuses on the painful death of his dearest companion called Murasaki and his son’s closest friend Kashiwagi betrayal. At long run, the novel shifts its attention to Genji’s descendants after his death caused by the devastation after his new wife becoming a nun. The novel revolves around certain themes, which emanates from the characters such as Genji in the novel. The novel depicts the theme of society from the elite group of aristocrats who are more interested in their own leisure because of the location of the emperor at their centre, thus creating a vast society. The aristocrats after obsessions by the breeding and rankings they would sensitized on nature’s beauty through the music pleasures and warm clothing (Murasaki 102). This depicts by Heian courtiers who knew little about the outside world form their capital and less cared. They considered as common people almost becoming sub humans because they rarely or never travelled at all. In the novel, there existed five court ranks with the top three ranks being high court nobles while the fourth and the fifth ranks being the provincial governor class. These classes often sneered at because of its courtified behavior and its lower rank. This depicted the theme of society existed with Murasaki being a Fujiwara and the governor of Echizen daughter. The provincial governors in the novel did well financially, but they considered the three-year duty tour to the provinces to be virtual exile. The Heian trips to the provincial capitals and the religious pilgrimages were the only undertaken travel by the Aristocrats. This act of the Heian Aristocrats lack of

The Recycling Industry Essay Example | Topics and Well Written Essays - 2500 words

The Recycling Industry - Essay Example As the report stresses cities and towns in the United States of America. have been facing the dilemma of rising municipal solid waste (MSW) generation and declining capacity of aging landfills. In response, public officials have begun to implement new policies aimed at encouraging source reduction and waste diversion through increased recycling activity. Because the Resource Conservation and Recovery Act gives states the responsibility for nonhazardous waste management, these efforts have not been symmetric across the nation. Nonetheless, certain trends have become apparent, including the increased use of curbside services and the adoption of unit pricing schemes such as payment for recyclable waste, in order to meet local objectives. According to the paper findings Municipal Solid Waste (MSW) disposal and recycling demand is based on a systems approach. The parameter estimates and associated demand elasticities have a practical application for state and local public officials who are undertaking the design and implementation of MSW management programs and policies. The benefits of MSW policy reforms as well as the expected benefits of policy to various constituencies are clear. Unit pricing or variable rate pricing due to its market orientation is now an important focus of economic research. The system of unit pricing is simple: each unit of waste disposal has an explicit price, so that the total fee paid for MSW services increases with the quantity of waste discards. "Hence, the unit price acts as a disincentive to dispose excess waste and, in theory can be adjusted to achieve state or local disposal targets" (Callan & Thomas, 2006: 221). This is supported by Ackerman (1996) who adds that once unit pricing is es tablished, the price elasticity of waste generation may be as little as - 0.12. This means that an 8% price increase caused only 1% drop in garbage disposal. When such a pricing scheme is lacking, the municipalities normally charge a flat fee for disposal services which is unrelated to the amount of waste generated. This eventually means that the household has no economic incentive to lower generation of waste or to divert it through recycling. This problem is increased if the flat fee is collected through property taxes, thus hidden from residents. Since this flat fee approach ignores the true marginal costs of providing MSW services, it results in an inefficient solution with too many resources allocated to municipality solid waste disposal, with greater stress on landfill capacity as the outcome.

Role of Franchising in Business Growth

Role of Franchising in Business Growth CHAPTER ONE INTRODUCTION INTRODUCTION Franchising has become one of the most recognizable business formats and an internationalization strategy for business practitioners globally and also in the United Kingdom especially in the way entrepreneurs are operating under other peoples business concept. It has emerged over the years as a popular expansion strategy for a variety of product and service companies. This research critically examines how franchising play vital role in retail business growth and expansion in the food industry, using the Strand Mc Donalds as a case study. The research looks at the importance of franchising, and will be very informative for organizations and stakeholders directly and indirectly involves in franchising business. This chapter looks at the research background, organization background, the research problem, the aim and objectives of the study, the scope and limitations, brief introduction of the study area and the structure of the research. RESEARCH BACKGROUND Franchising is basically a specialized form of licensing in which the franchisor not only leases intangible property (normally a trademark) to the franchisee but also insists that the franchisee agree to abide by strict rules as to how it does business. The franchisor will often assist the franchisee to run the business on an ongoing basis, (Hill 2008.pp 408). It is similar to licensing, although franchising tends to involve longer term commitments than licensing. Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise agreement, namely: the Franchisor, who lends his trade mark or trade name and a business system; and the Franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisors name and system of operations, technically, the contract binding the two parties is the franchise. Franchising has emerged in recent years as a highly significant strategy for business growth, job creation, and economic development at both local and international retail business arena, (Hoffman Prebble, 1995.p 80). It has moved from traditional product (trade mark) areas such as automobiles, petroleum and soft -drink bottlers to be a more proven format business concept. Over 80% of Mc Donald restaurants worldwide are owned and operated by local businessmen and women. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. Of course, the most well known restaurant franchise in the worlds is McDonalds. So much has been written about Ray Kroc and the McDonalds brothers that McDonalds and Crock have become an institution. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today there are more than 30,000 McDonalds in 118 countries. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. (Teixeira, 2005, p. 20). The international franchise association estimates that American consumers spend approximately 1.3 trillion dollars on franchise goods and services on an annual basis. (Teixeira 2005, p.19). This shows that the franchise strategy is one of the important aspects in expanding business and economic development. Different research methods will be used to analyze data/ findings for this research, and the sources of data will include observations and interviews. This research therefore, focuses on the importance of franchising as a business growth and expansion strategy from both the franchisee and the franchisors perspective. It also examines the relationship that exists between the franchisee and the franchisor .The benefits of franchising to Mc Donalds (franchisors) in expanding its business globally and its international market position through leveraging its brand name and business process through the utilization of the capital and local management of its franchisees will also be examine in this research. ORGANIZATION BACKGROUND McDonalds Corporation (McDonalds) is one of the worlds largest foodservice retailing chain. The company is known for its burgers and fries which it sells through more than 31,900 fast-food restaurants in over 100 countries. The company originated and operates mainly in the US and has expanded globally to over 100 countries including United Kingdom. It is headquartered in Oak Brook, Illinois and employs about 400,000people. The company recorded revenues of $23,522.4 million during fiscal year ending December 2008 (FY2008), an increase of 3.2% over FY2007. The operating profit of the company was $6,442.9 million during FY2008, an increase of 66.1% over FY2007. The net profit was $4,313.2 million in FY2008, an increase of 80.1% over FY2007. (McDonalds Corporation Company profile, (Data monitor) June 2009, p.16) McDonalds restaurants offer a substantially uniform menu, although there might be geographic variations. In financial year 2008, the company operated more than 31,900 fast food restaurants in over 100 countries in the following geographic segments: the US; Europe; Asia Pacific, Middle East and Africa (APMEA); Latin America and Canada. The company is one of the worlds largest food service retailing chain, preparing and serving a range of foods. All McDonalds restaurants offer a standard menu, which comprise food items such as hamburgers, cheeseburgers, chicken sandwiches, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, French fries, salads, milk shakes, desserts and ice cream sundaes. Some McDonalds restaurants offer additional food items to suit local taste and preferences and sell a variety of other products during limited-time promotions. (McDonalds Corporation Company profile (Datamonitor), June 2009, p.5) McDonalds generates revenues through company operated restaurants and franchisee restaurants where over 6,500 are operated by the company and over 25,400 are operated by franchisees and affiliates. The companys revenue comprises sales from company operated restaurants and fees as well as rent from franchisees and affiliates. Under the franchise arrangement, the franchisees invest in the equipment, signage, seating and decor, while the company owns or leases the land and building. Franchisees pay the company service fees and rent for premises. A service fee is set as a percentage of sales, while rent and other terms of occupancy are stipulated in the franchise agreement, which is drawn for a period of 20 years. (McDonalds Corporation Company profile, June 2009) The company and its franchisees as well as affiliates source purchase food, packaging, equipment and other goods from approved suppliers. The company maintains quality standards through assurance laboratories around the world. A quality assurance board, including the companys technical, safety and supply chain specialists, provide guidance on all aspects of food quality and safety. The major competitors of McDonalds include Starbucks corporations, Burger Kings Inc, Kentucky Fried Chicken (KFC), and other upcoming high streets food restaurants worldwide. (McDonalds Corporation Company profile, (Datamonitor) June 2009) In October 1974, the company opened its 3000th restaurant and the first in the U.K in woolwich, south-east London, (Business franchise, 2009). The U.K headoffice was sited in Hampstead, North London.Web1 Also in 1986, the first U.K franchisee- operated restaurant opened in Hayes, Middlesex, (Business franchise,2009) and the first Drive-thru restaurants opened in U.K at fallowfield, Dudley, Neasden and Coventry. Web1 RESEARCH PROBLEM Research problem forms the basis of most academic research study. It is based on this that the aim, objectives and the research questions of most dissertations are formulated. There must be identified problems that the dissertation seems to tackle, mostly business problems. Despite the popularity of franchising among business organizations and entrepreneurs nowadays as a business expansion and development strategy, it has been unacceptable to some entrepreneurs because of its disadvantages and risks involved. To these groups of individuals, setting up and management of owned business is the best option, no matter which forms it take to start. The assumption is that franchising is a system of building, expanding and adding value to someone else existing business, which many entrepreneurs will always avoid, as Norman(2006) indicated Many conclude the time, effort, money and shift in emphasis from running a business to helping others run businesses is not right for their companies,(p3) On the other side, some individuals choose franchising as their best option to start up business because of its merits and less risk involved in starting business. To these pro-franchising entrepreneurs, it plays a major role in business growth and expansion, especially in retail food industry globally. This research, therefore critically examines these arguments and answer the question how is franchising vital to retail business growth and expansion according to the views of the pro- franchising business entrepreneurs. SIGNIFICACE OF THE STUDY Theoretically, a broad range of literature does exist on franchising concepts and in most instances, there seems to be gap between theory and practice in most business organizations. However, it is significant to find out the practicality of the literature in real life situations. It is essential therefore, to carry out this study in order to find out whether in reality the ideas provided by literatures are actually revolving around management issues and applied to business organizations. The findings of this study will assist a wide range of stakeholders interested in franchising business including the government, private sectors, and local authorities to increase the general understanding and knowledge of franchising particularly in the food sector. To the researchers, academicians, it helps deepen further research in business development who will be interested in franchising in the future. RESEARCH AIM AND OBJECTIVES The main aim of this dissertation is to investigate how franchising play an essential role in retail business growth and expansion in the food industry. Research Objectives In order to achieve the above stated aim, the following objectives will be specified: Analyze the impacts and importance of franchising (business format) on organizations (business) growth and expansion. Assess the benefits of franchised businesses on the socio-economic growth of the economy. To determine whether economic conditions affects the success of franchising as a strategy for business growth and expansion. Investigate the importance of the franchisee-franchisor relationship on the business growth and expansion. Examine the risks involved in the franchising relationship. Examine the effects/impacts of globalization on franchising as a business growth and expansion strategy. To make suggestions and recommendations based on the findings elicited by the study. THE SCOPE OF THE STUDY The study was carried out in London covering using one of the McDonalds restaurants as the study area. The content of the study was to understand how franchising contributes to business growth and expansion in retail business sector. THE STUDY AREA London is one of the cities of England; it is the capital city of England and the United Kingdom. It has 32 boroughs, of which 13 are in the inner London and 19 constitute the outer London. (Office for National Statistics Online). Web2cited. It is a growing city spreading out and swallowing many villages and towns in the south east of England. Because of this, there are many conflicting definitions of London and Greater London and the population of London varies accordingly. As the capital city, London occupies over 6,267 square miles (16,043km2). London population is heavily concentrated at about 4,539 people per sq km/ 11,568 per sq mi. Web3 According to the figure from the April 2001 census, London population was 7,172,000. This represents 14.6 percent of the total population of Britain. The population as of mid 2005 was thought to have been increased to 7,517,700 of which about half of this figure lives in inner and central London and the remaining lives in outer boroughs. Web 3 Londons population has grown every year since 1988, and it is likely that in the years to 2031, it will continue its steady growth. The study area lies in inner London borough of Westminster, which lies in the busy business environment of the city (central business district), It is very close to the seat of power, the parliament, and it is very close to many international business environments, busy London streets, tourist attractions like the London eye, Trafalgar square, British museum, National Gallery, National Art gallery, Covent Garden- since its redevelopment in the 1970s has become a popular piazza and nucleus for visitor activity in Londons cultural district with theatre, opera and ballet venues. (Page et al, 2001.p122). London is a multicultural city, where different people from around the world lives and study, it comprises of individuals with diverse cultural background. Because of the above description about the study area, it has become an important area to carry out this research, because of the concentration of other franchised business in the area. STRUCTURE OF THE RESEARCH Chapter One (Introduction): This state clearly the purpose of the dissertation, it includes the background of the study, significant of study, the statement of the research problems, organization background, the research aims and objectives, scope and limitations of the study. It also describes the study area briefly. Chapter Two (Literature Review): This section deals with the academic review of texts, journals, articles and so on, relevant to this research topic. It also discusses model and relevant theoretical ideas on the subject matter. Chapter Three (Research Methodology): comprises the methodology used for this study. It includes the styles and techniques chosen in collecting primary and secondary data/ informations for this research purpose. Chapter Four (Data Analysis/ Research Findings): The chapter that report and describes the findings of the survey to be undertaken, it describes both primary and secondary findings. Chapter Five (Conclusions and Recommendations): This chapter set out the main findings of the dissertations linking it with the literature reviews and the research findings. It also sets out clear recommendations which came out of the research work. CHAPTER TWO LITERATURE REVIEW INTRODUCTION This chapter provides a review of relevant literatures on franchising. It will be used as a base to throw more light on the importance of franchising concept and the roles it plays in business growth and expansion. The literatures were selected and critically evaluated in a bid to sift the relevant informations, and portray the opinions of relevant authors. It offers academic insight to research previously conducted by authors on the importance of franchising to retail business growth. Lastly, the section acknowledges the principal research questions for this study. DEFINITIONS OF FRANCHISING CONCEPT Hill, (2008) defines franchising as a specialized form of licensing in which the franchisor not only sells the intangible property (normally a trademark) to the franchisee, but it also insists that the franchisee agree to abide by strict rules as to how it does business, (p.408). It usually involves long term commitments than licensing. On the other hand, Business format franchising is a joint venture between an independent person (the franchisee) and a business owner (the franchisor) who wants to expand its activities. The venture is governed by a contract. This gives the franchisee the right to operate using the franchisors trade name/ trademark, in accordance with a business format or blueprint. All aspects of the franchisees business are strictly controlled including image, products or service, systems and administration. (HSBC Bank, 2009.p1) The franchisee pays certain amount of money for the right to use the franchisors trademark. Firms use franchise arrangements to extend scarce firm resources, because the franchisee puts up both an initial fee and much of the capital investment, franchisors are able to expand their markets without having to generate capital by themselves, and in most cases exploit on the knowledge of the local entrepreneurs in expanding their business. This is an attractive option, particularly in mass consumer services such as fast food that require the construction of many units to achieve brand name recognition and increased market share like McDonalds Restaurants. BRIEF HISTORY AND DEVELOPMENT IN FRANCHISING Franchising is highly developed in the USA, although popular in the UK, but a recent phenomenon. Its development dates back to the end of the American civil war (1865), when the singer sewing company franchised exclusive sales territories to financially independent operators. In 1898, General motors used independently owned businesses to increase its distribution outlet. (Lancaster Reynolds, 2005, p160).At some point, there were some form of disagreements and arguments among historians in the United States regarding when the franchise system first started. According to Bythe Bennett,(2008), franchising began to gain acceptance as a viable business arrangement with the growth of automobile industry, and also in the petroleum industry during the 1930s, (p.234) Franchising became one of the fastest growing types of retailing business in the United Kingdom in recent years.It was introduced into the UK in the early 1950s and since those early days, has become respectable and often very profitable business concept as a result of explosion in the number of franchises being operated. Today franchising encompasses products from pipes to pastries and includes such well known names as Body Shop, Kentucky Fried Chicken, McDonalds, and so on. (Lancaster Massingham, 1999, p269). For instance, Over 80% of Mc Donald restaurants worldwide are owned and operated by local entrepreneurs. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today, McDonalds has over 300,000 restaurants in 119 countries outside the U.S or in non-traditional site locations in the US. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. Of course, the most well known restaurant franchise in the world today is McDonalds and so much has been written about Ray krok and the McDonalds brothers that McDonalds and Crock have become an institution. (Teixeira, 2005. p.20-21). Teixeira, (2005, p21), indicated that during 1960s and 1970s, the growth of franchise industry exploded and continued to gain appeal with a boom mostly in Europe, on an increased rate, and this has been supported also by welsh (1992) in Doole Robin (2004) franchising has grown rapidly during the 1990s due to the strong interest in a variety of franchise formats, (p.230). These successes remain an ongoing process. According to Ghauri Cateora (2005, p.280), franchising has become the fastest growing market entry strategy, it is often among the first types of foreign retail business to open in the emerging market economies of Eastern Europe, the former USSR, and China. It has become successful as it is evidenced in most retail food business, and it has now become a major business growth and development and marketing strategy globally. It can be viewed from these two perspectives. McDonalds is a good example of organization that has grown with franchising strategy, (Hill, 2008.p.408). Franchising explosion in recent years however has increasingly saturated the domestic market, where businesses are opening in airports, sports stadiums, colleges, hospitals, parks, casinos, pools and other strategic locations globally. (Kotler Keller, 2006.p508) Lastly, the surge in franchising has been underpinned by the efforts of different bodies who regulates the activities of franchised organizations, like the International Franchise Association, (IFA), British Franchising Association, (BFA) various franchising organizations globally, which has developed codes of practice for franchising entrepreneurs, and in doing so, has recorded progress and greatly helped to reduce the risks to both franchisees and the franchisors. (BFA NatWest Bank, 1991). TYPES OF FRANCHISING Monir (1999 pp.164) identified two major types of franchising in his book. These include: First Generation/Product Distribution Franchising simply sells the franchisors products and is supplier-dealer relationships. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. This is often common with soft drink-bottling industries, automobile, and in petrol retailing. Second Generation/Business format franchising by contrast, the franchisor transfers a much more comprehensive business package (the format) to buyers of the franchisee. This contains most of the elements needed by the buyer to establish and replicate the business. The buyer also receives detailed instructions and guidance on how to operate the franchise successfully, managerial expertise, training and perhaps financial support if need be. Diagram 1: Showing Two major types of franchising There have been other divisions of franchising as recognized by other authors identified as important for the understanding of this research. Justis Judd, (2007, p.56) identifies two major types of franchising namely: product and trade name and business format franchising. Nathan, (2008 p.54) also classifies business format franchising into six major groupings as follows: executive, job, investment, management, retail, sales and distribution franchise. Also, on the other hand, Murray (2006, p.23), identifies four major categories as, Job, Retail, Management and Investment Franchising. Franchise Arrangements Beshel (2001,p3), reiterated that because of the possibilities of so many franchisors, industries and range of investments, there exists different types of franchise arrangements available to business owner. Two types of franchise arrangements were identified: Single-Unit(direct) franchise Multi-Unit Franchise ( Area development and Master development franchise) A single-unit (direct-unit) franchise is an agreement where the franchisor grants a franchisee the rights to open and operate one franchise unit. This is the simplest and most common type of franchise. It is possible, however, for a franchisee to purchase additional single-unit franchises once the original franchise unit begins to prosper, it is then considered a multiple, single-unit relationship. A multi-unit franchise is an agreement where the franchisor grants a franchisee the rights to open and operate more than one unit. Beshel (2001, p3), also identifies two ways in which multi-unit franchise can be achieved: An area development franchise or A master franchise. Under an area development franchise, a franchisee has the right to open more than one unit during a specific time, within a specified area. For instance, a franchisee may agree to open 5 units over a five year period in a specified territory, while master franchise agreement gives the franchisee more rights than an area development agreement. In addition to having the right and obligation to open and operate a certain number of units in a defined area, the master franchisee also has the right to sell franchises to other people within the territory, known as sub-franchises. Therefore, the master franchisee takes over many of the tasks, duties and benefits of the franchisor, such as providing support and training, as well as receiving fees and royalties, (Beshel, 2001, p3-4). Blair Lafontaine (2005, p.90) and Philip et al, (2006, p.77) also identifies the above four classifications as forms of franchising where all the four were grouped together. Building a strong foundation for a successful franchising strategy A successful franchising concept needs an appropriate business strategy and lots of facts have been identified as making a business appropriate to be franchised and make it worthwhile to invest in. According to HSBC Bank, (2009, p1), a well established and proven business format franchise from the franchisee perspective should provide an established market for the franchisors products and services, proven sales, marketing and operational procedures, the benefit of an established business name, training (ongoing support and help in running the business), also, where appropriate, help in finding, fitting out and furnishing premises. Hoffman Prebble (2008, p.68) also add some factors that influence the appropriateness of a business concept using franchising including; valuable System to sell, proprietary process/ advantage for making the product in getting to the end customers, a satisfactory brand/ trade name like McDonalds which will be acceptable to the larger population, and high Profit Margin business. On the other hand, Murray (2004,p.67), shows some possibilities in which potential franchisee get a proven business format and support from the franchisor, which includes, an entire business concept with no bits missing out, with the aid of the operating manuals, trademarks, logos, patents, and standard designs for the layout of the premises, colour and pattern of staff uniforms, accounting and financial systems, training and help to set up the business, continuing help and back-up once the business is operating, legal right to operate in an exclusive territory and marketing, public relations and advertising support, decor in case of retail franchises, the franchisor will provide design and advice for the fitting and decoration of the shop and the installation of any equipment necessary, records, the franchisor will provide the franchisee with sales report and accounts forms to assist the franchisee maintain accurate financial report. On the franchisors perspectives, Sherman (2003, p414), explains that in order for business growth through franchising, a secure foundation from which companys franchising programme has to be launched. He uses the concept of the responsible franchising as the only way to avoid failure and to ensure a harmonious relationship with the franchisees. He outlines some of the key components of a responsible franchising strategy. These includes, proven prototype location/ chains of stores, strong management team, sufficient capitalization, distinctive and protected trade identity, comprehensive training programmes franchisees, proprietary and proven methods of operation and management, field support staff who are skilled trainers and communicators, set of comprehensive legal documents, demonstrated market demand for the companys products and services, set of carefully developed, uniform site selection criteria and architectural standards, genuine understanding of the competition, relationship s with suppliers, lenders, real estates developers, franchisee profile and screening system, an effective system of reporting and record-keeping, research and development capabilities, communication system, national, regional and local advertising, marketing and so on. Sherman (2003, p.417), went further to acknowledge that Responsible franchising starts with an understanding of the strategic essence of the franchising structure. He identified three critical components of the franchise systems from the franchisors perspective. The brand, which creates the demand, allowing the franchisee to initially obtain customers, the brand includes the companys trademarks and service marks, its trade dress, decor and all of the intangible factors that create customer loyalty and build brand equity, the operating system, which essentially delivers the promise, thereby allowing the franchisee to maintain customer relationships and build loyalty, the ongoing support and training that the franchisors provide, supplying the franchisee with the tools and tips to expand its customer base and build its market share. Sherman, (2003,) also acknowledges the importance of customers in any responsible franchising business concept. He mentions that the responsibly built franchise system is one that provides value to its franchisees by teaching them how to get and keep as many customers as possible who consume as many products and services as possible, as often as possible,(p.417). He concludes that the focus must always be on the customer, where the franchisor essentially licenses and delegates the task of local brand building and market expansion to the franchisee in its local territory. (Sherman, 2003, p.417) Importance of Franchising To Business Growth and Expansion Franchising has gained much popularity in modern business environment over the years, because of its success in contributing to business growth and expansion globally which is the primary aim of this research. This can be viewed from the perspective of the franchisee and franchisor respectively. Sherman (2003) acknowledges the growth of a business via business-format franchising in the United States. He maintains that The ability to obtain operating efficiencies and economies of scale are among the reasons for franchising and one of the key components of a responsible franchising strategy is a proven type of location that will serve as a basis for a franchising strategy, (p.411). Over the past three decades, franchising has emerged as a popular expansion strategy for a variety of product and service companies. Sherman,(2003), points to the importance of franchising, he states that recent international franchise association (IFA) statistics demonstrates that retail sales from franchised outlets comprise nearly 50% of all retail sales in the U.S, estimated at more than $900 billion and employing some nine million people in 2000. (p.411) Also in his view, Sherman,( 2003,p 411), points out to what has made franchising so popular in the U.S. and globally as a business development and expansion strategy, from the franchisors view, franchising represents an efficient method of rapid market penetration and product distribution, without the typical capital costs associated with internal expansion.On the other hand, from the franchisees perspective, franchising is regarded as a method of owning a business but with a less severe chance of failure due to the initial and ongoing training and support services offered by the franchisor. According to Shay (2009, p.6) franchising is the key to Global Economic Recovery and that franchise businesses represent some of the worlds best brands. He went on to explain the rate at which fra Role of Franchising in Business Growth Role of Franchising in Business Growth CHAPTER ONE INTRODUCTION INTRODUCTION Franchising has become one of the most recognizable business formats and an internationalization strategy for business practitioners globally and also in the United Kingdom especially in the way entrepreneurs are operating under other peoples business concept. It has emerged over the years as a popular expansion strategy for a variety of product and service companies. This research critically examines how franchising play vital role in retail business growth and expansion in the food industry, using the Strand Mc Donalds as a case study. The research looks at the importance of franchising, and will be very informative for organizations and stakeholders directly and indirectly involves in franchising business. This chapter looks at the research background, organization background, the research problem, the aim and objectives of the study, the scope and limitations, brief introduction of the study area and the structure of the research. RESEARCH BACKGROUND Franchising is basically a specialized form of licensing in which the franchisor not only leases intangible property (normally a trademark) to the franchisee but also insists that the franchisee agree to abide by strict rules as to how it does business. The franchisor will often assist the franchisee to run the business on an ongoing basis, (Hill 2008.pp 408). It is similar to licensing, although franchising tends to involve longer term commitments than licensing. Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise agreement, namely: the Franchisor, who lends his trade mark or trade name and a business system; and the Franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisors name and system of operations, technically, the contract binding the two parties is the franchise. Franchising has emerged in recent years as a highly significant strategy for business growth, job creation, and economic development at both local and international retail business arena, (Hoffman Prebble, 1995.p 80). It has moved from traditional product (trade mark) areas such as automobiles, petroleum and soft -drink bottlers to be a more proven format business concept. Over 80% of Mc Donald restaurants worldwide are owned and operated by local businessmen and women. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. Of course, the most well known restaurant franchise in the worlds is McDonalds. So much has been written about Ray Kroc and the McDonalds brothers that McDonalds and Crock have become an institution. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today there are more than 30,000 McDonalds in 118 countries. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. (Teixeira, 2005, p. 20). The international franchise association estimates that American consumers spend approximately 1.3 trillion dollars on franchise goods and services on an annual basis. (Teixeira 2005, p.19). This shows that the franchise strategy is one of the important aspects in expanding business and economic development. Different research methods will be used to analyze data/ findings for this research, and the sources of data will include observations and interviews. This research therefore, focuses on the importance of franchising as a business growth and expansion strategy from both the franchisee and the franchisors perspective. It also examines the relationship that exists between the franchisee and the franchisor .The benefits of franchising to Mc Donalds (franchisors) in expanding its business globally and its international market position through leveraging its brand name and business process through the utilization of the capital and local management of its franchisees will also be examine in this research. ORGANIZATION BACKGROUND McDonalds Corporation (McDonalds) is one of the worlds largest foodservice retailing chain. The company is known for its burgers and fries which it sells through more than 31,900 fast-food restaurants in over 100 countries. The company originated and operates mainly in the US and has expanded globally to over 100 countries including United Kingdom. It is headquartered in Oak Brook, Illinois and employs about 400,000people. The company recorded revenues of $23,522.4 million during fiscal year ending December 2008 (FY2008), an increase of 3.2% over FY2007. The operating profit of the company was $6,442.9 million during FY2008, an increase of 66.1% over FY2007. The net profit was $4,313.2 million in FY2008, an increase of 80.1% over FY2007. (McDonalds Corporation Company profile, (Data monitor) June 2009, p.16) McDonalds restaurants offer a substantially uniform menu, although there might be geographic variations. In financial year 2008, the company operated more than 31,900 fast food restaurants in over 100 countries in the following geographic segments: the US; Europe; Asia Pacific, Middle East and Africa (APMEA); Latin America and Canada. The company is one of the worlds largest food service retailing chain, preparing and serving a range of foods. All McDonalds restaurants offer a standard menu, which comprise food items such as hamburgers, cheeseburgers, chicken sandwiches, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, French fries, salads, milk shakes, desserts and ice cream sundaes. Some McDonalds restaurants offer additional food items to suit local taste and preferences and sell a variety of other products during limited-time promotions. (McDonalds Corporation Company profile (Datamonitor), June 2009, p.5) McDonalds generates revenues through company operated restaurants and franchisee restaurants where over 6,500 are operated by the company and over 25,400 are operated by franchisees and affiliates. The companys revenue comprises sales from company operated restaurants and fees as well as rent from franchisees and affiliates. Under the franchise arrangement, the franchisees invest in the equipment, signage, seating and decor, while the company owns or leases the land and building. Franchisees pay the company service fees and rent for premises. A service fee is set as a percentage of sales, while rent and other terms of occupancy are stipulated in the franchise agreement, which is drawn for a period of 20 years. (McDonalds Corporation Company profile, June 2009) The company and its franchisees as well as affiliates source purchase food, packaging, equipment and other goods from approved suppliers. The company maintains quality standards through assurance laboratories around the world. A quality assurance board, including the companys technical, safety and supply chain specialists, provide guidance on all aspects of food quality and safety. The major competitors of McDonalds include Starbucks corporations, Burger Kings Inc, Kentucky Fried Chicken (KFC), and other upcoming high streets food restaurants worldwide. (McDonalds Corporation Company profile, (Datamonitor) June 2009) In October 1974, the company opened its 3000th restaurant and the first in the U.K in woolwich, south-east London, (Business franchise, 2009). The U.K headoffice was sited in Hampstead, North London.Web1 Also in 1986, the first U.K franchisee- operated restaurant opened in Hayes, Middlesex, (Business franchise,2009) and the first Drive-thru restaurants opened in U.K at fallowfield, Dudley, Neasden and Coventry. Web1 RESEARCH PROBLEM Research problem forms the basis of most academic research study. It is based on this that the aim, objectives and the research questions of most dissertations are formulated. There must be identified problems that the dissertation seems to tackle, mostly business problems. Despite the popularity of franchising among business organizations and entrepreneurs nowadays as a business expansion and development strategy, it has been unacceptable to some entrepreneurs because of its disadvantages and risks involved. To these groups of individuals, setting up and management of owned business is the best option, no matter which forms it take to start. The assumption is that franchising is a system of building, expanding and adding value to someone else existing business, which many entrepreneurs will always avoid, as Norman(2006) indicated Many conclude the time, effort, money and shift in emphasis from running a business to helping others run businesses is not right for their companies,(p3) On the other side, some individuals choose franchising as their best option to start up business because of its merits and less risk involved in starting business. To these pro-franchising entrepreneurs, it plays a major role in business growth and expansion, especially in retail food industry globally. This research, therefore critically examines these arguments and answer the question how is franchising vital to retail business growth and expansion according to the views of the pro- franchising business entrepreneurs. SIGNIFICACE OF THE STUDY Theoretically, a broad range of literature does exist on franchising concepts and in most instances, there seems to be gap between theory and practice in most business organizations. However, it is significant to find out the practicality of the literature in real life situations. It is essential therefore, to carry out this study in order to find out whether in reality the ideas provided by literatures are actually revolving around management issues and applied to business organizations. The findings of this study will assist a wide range of stakeholders interested in franchising business including the government, private sectors, and local authorities to increase the general understanding and knowledge of franchising particularly in the food sector. To the researchers, academicians, it helps deepen further research in business development who will be interested in franchising in the future. RESEARCH AIM AND OBJECTIVES The main aim of this dissertation is to investigate how franchising play an essential role in retail business growth and expansion in the food industry. Research Objectives In order to achieve the above stated aim, the following objectives will be specified: Analyze the impacts and importance of franchising (business format) on organizations (business) growth and expansion. Assess the benefits of franchised businesses on the socio-economic growth of the economy. To determine whether economic conditions affects the success of franchising as a strategy for business growth and expansion. Investigate the importance of the franchisee-franchisor relationship on the business growth and expansion. Examine the risks involved in the franchising relationship. Examine the effects/impacts of globalization on franchising as a business growth and expansion strategy. To make suggestions and recommendations based on the findings elicited by the study. THE SCOPE OF THE STUDY The study was carried out in London covering using one of the McDonalds restaurants as the study area. The content of the study was to understand how franchising contributes to business growth and expansion in retail business sector. THE STUDY AREA London is one of the cities of England; it is the capital city of England and the United Kingdom. It has 32 boroughs, of which 13 are in the inner London and 19 constitute the outer London. (Office for National Statistics Online). Web2cited. It is a growing city spreading out and swallowing many villages and towns in the south east of England. Because of this, there are many conflicting definitions of London and Greater London and the population of London varies accordingly. As the capital city, London occupies over 6,267 square miles (16,043km2). London population is heavily concentrated at about 4,539 people per sq km/ 11,568 per sq mi. Web3 According to the figure from the April 2001 census, London population was 7,172,000. This represents 14.6 percent of the total population of Britain. The population as of mid 2005 was thought to have been increased to 7,517,700 of which about half of this figure lives in inner and central London and the remaining lives in outer boroughs. Web 3 Londons population has grown every year since 1988, and it is likely that in the years to 2031, it will continue its steady growth. The study area lies in inner London borough of Westminster, which lies in the busy business environment of the city (central business district), It is very close to the seat of power, the parliament, and it is very close to many international business environments, busy London streets, tourist attractions like the London eye, Trafalgar square, British museum, National Gallery, National Art gallery, Covent Garden- since its redevelopment in the 1970s has become a popular piazza and nucleus for visitor activity in Londons cultural district with theatre, opera and ballet venues. (Page et al, 2001.p122). London is a multicultural city, where different people from around the world lives and study, it comprises of individuals with diverse cultural background. Because of the above description about the study area, it has become an important area to carry out this research, because of the concentration of other franchised business in the area. STRUCTURE OF THE RESEARCH Chapter One (Introduction): This state clearly the purpose of the dissertation, it includes the background of the study, significant of study, the statement of the research problems, organization background, the research aims and objectives, scope and limitations of the study. It also describes the study area briefly. Chapter Two (Literature Review): This section deals with the academic review of texts, journals, articles and so on, relevant to this research topic. It also discusses model and relevant theoretical ideas on the subject matter. Chapter Three (Research Methodology): comprises the methodology used for this study. It includes the styles and techniques chosen in collecting primary and secondary data/ informations for this research purpose. Chapter Four (Data Analysis/ Research Findings): The chapter that report and describes the findings of the survey to be undertaken, it describes both primary and secondary findings. Chapter Five (Conclusions and Recommendations): This chapter set out the main findings of the dissertations linking it with the literature reviews and the research findings. It also sets out clear recommendations which came out of the research work. CHAPTER TWO LITERATURE REVIEW INTRODUCTION This chapter provides a review of relevant literatures on franchising. It will be used as a base to throw more light on the importance of franchising concept and the roles it plays in business growth and expansion. The literatures were selected and critically evaluated in a bid to sift the relevant informations, and portray the opinions of relevant authors. It offers academic insight to research previously conducted by authors on the importance of franchising to retail business growth. Lastly, the section acknowledges the principal research questions for this study. DEFINITIONS OF FRANCHISING CONCEPT Hill, (2008) defines franchising as a specialized form of licensing in which the franchisor not only sells the intangible property (normally a trademark) to the franchisee, but it also insists that the franchisee agree to abide by strict rules as to how it does business, (p.408). It usually involves long term commitments than licensing. On the other hand, Business format franchising is a joint venture between an independent person (the franchisee) and a business owner (the franchisor) who wants to expand its activities. The venture is governed by a contract. This gives the franchisee the right to operate using the franchisors trade name/ trademark, in accordance with a business format or blueprint. All aspects of the franchisees business are strictly controlled including image, products or service, systems and administration. (HSBC Bank, 2009.p1) The franchisee pays certain amount of money for the right to use the franchisors trademark. Firms use franchise arrangements to extend scarce firm resources, because the franchisee puts up both an initial fee and much of the capital investment, franchisors are able to expand their markets without having to generate capital by themselves, and in most cases exploit on the knowledge of the local entrepreneurs in expanding their business. This is an attractive option, particularly in mass consumer services such as fast food that require the construction of many units to achieve brand name recognition and increased market share like McDonalds Restaurants. BRIEF HISTORY AND DEVELOPMENT IN FRANCHISING Franchising is highly developed in the USA, although popular in the UK, but a recent phenomenon. Its development dates back to the end of the American civil war (1865), when the singer sewing company franchised exclusive sales territories to financially independent operators. In 1898, General motors used independently owned businesses to increase its distribution outlet. (Lancaster Reynolds, 2005, p160).At some point, there were some form of disagreements and arguments among historians in the United States regarding when the franchise system first started. According to Bythe Bennett,(2008), franchising began to gain acceptance as a viable business arrangement with the growth of automobile industry, and also in the petroleum industry during the 1930s, (p.234) Franchising became one of the fastest growing types of retailing business in the United Kingdom in recent years.It was introduced into the UK in the early 1950s and since those early days, has become respectable and often very profitable business concept as a result of explosion in the number of franchises being operated. Today franchising encompasses products from pipes to pastries and includes such well known names as Body Shop, Kentucky Fried Chicken, McDonalds, and so on. (Lancaster Massingham, 1999, p269). For instance, Over 80% of Mc Donald restaurants worldwide are owned and operated by local entrepreneurs. They adapted Ray Krocs franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally. The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonalds outlets continued to open. Today, McDonalds has over 300,000 restaurants in 119 countries outside the U.S or in non-traditional site locations in the US. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. Of course, the most well known restaurant franchise in the world today is McDonalds and so much has been written about Ray krok and the McDonalds brothers that McDonalds and Crock have become an institution. (Teixeira, 2005. p.20-21). Teixeira, (2005, p21), indicated that during 1960s and 1970s, the growth of franchise industry exploded and continued to gain appeal with a boom mostly in Europe, on an increased rate, and this has been supported also by welsh (1992) in Doole Robin (2004) franchising has grown rapidly during the 1990s due to the strong interest in a variety of franchise formats, (p.230). These successes remain an ongoing process. According to Ghauri Cateora (2005, p.280), franchising has become the fastest growing market entry strategy, it is often among the first types of foreign retail business to open in the emerging market economies of Eastern Europe, the former USSR, and China. It has become successful as it is evidenced in most retail food business, and it has now become a major business growth and development and marketing strategy globally. It can be viewed from these two perspectives. McDonalds is a good example of organization that has grown with franchising strategy, (Hill, 2008.p.408). Franchising explosion in recent years however has increasingly saturated the domestic market, where businesses are opening in airports, sports stadiums, colleges, hospitals, parks, casinos, pools and other strategic locations globally. (Kotler Keller, 2006.p508) Lastly, the surge in franchising has been underpinned by the efforts of different bodies who regulates the activities of franchised organizations, like the International Franchise Association, (IFA), British Franchising Association, (BFA) various franchising organizations globally, which has developed codes of practice for franchising entrepreneurs, and in doing so, has recorded progress and greatly helped to reduce the risks to both franchisees and the franchisors. (BFA NatWest Bank, 1991). TYPES OF FRANCHISING Monir (1999 pp.164) identified two major types of franchising in his book. These include: First Generation/Product Distribution Franchising simply sells the franchisors products and is supplier-dealer relationships. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. This is often common with soft drink-bottling industries, automobile, and in petrol retailing. Second Generation/Business format franchising by contrast, the franchisor transfers a much more comprehensive business package (the format) to buyers of the franchisee. This contains most of the elements needed by the buyer to establish and replicate the business. The buyer also receives detailed instructions and guidance on how to operate the franchise successfully, managerial expertise, training and perhaps financial support if need be. Diagram 1: Showing Two major types of franchising There have been other divisions of franchising as recognized by other authors identified as important for the understanding of this research. Justis Judd, (2007, p.56) identifies two major types of franchising namely: product and trade name and business format franchising. Nathan, (2008 p.54) also classifies business format franchising into six major groupings as follows: executive, job, investment, management, retail, sales and distribution franchise. Also, on the other hand, Murray (2006, p.23), identifies four major categories as, Job, Retail, Management and Investment Franchising. Franchise Arrangements Beshel (2001,p3), reiterated that because of the possibilities of so many franchisors, industries and range of investments, there exists different types of franchise arrangements available to business owner. Two types of franchise arrangements were identified: Single-Unit(direct) franchise Multi-Unit Franchise ( Area development and Master development franchise) A single-unit (direct-unit) franchise is an agreement where the franchisor grants a franchisee the rights to open and operate one franchise unit. This is the simplest and most common type of franchise. It is possible, however, for a franchisee to purchase additional single-unit franchises once the original franchise unit begins to prosper, it is then considered a multiple, single-unit relationship. A multi-unit franchise is an agreement where the franchisor grants a franchisee the rights to open and operate more than one unit. Beshel (2001, p3), also identifies two ways in which multi-unit franchise can be achieved: An area development franchise or A master franchise. Under an area development franchise, a franchisee has the right to open more than one unit during a specific time, within a specified area. For instance, a franchisee may agree to open 5 units over a five year period in a specified territory, while master franchise agreement gives the franchisee more rights than an area development agreement. In addition to having the right and obligation to open and operate a certain number of units in a defined area, the master franchisee also has the right to sell franchises to other people within the territory, known as sub-franchises. Therefore, the master franchisee takes over many of the tasks, duties and benefits of the franchisor, such as providing support and training, as well as receiving fees and royalties, (Beshel, 2001, p3-4). Blair Lafontaine (2005, p.90) and Philip et al, (2006, p.77) also identifies the above four classifications as forms of franchising where all the four were grouped together. Building a strong foundation for a successful franchising strategy A successful franchising concept needs an appropriate business strategy and lots of facts have been identified as making a business appropriate to be franchised and make it worthwhile to invest in. According to HSBC Bank, (2009, p1), a well established and proven business format franchise from the franchisee perspective should provide an established market for the franchisors products and services, proven sales, marketing and operational procedures, the benefit of an established business name, training (ongoing support and help in running the business), also, where appropriate, help in finding, fitting out and furnishing premises. Hoffman Prebble (2008, p.68) also add some factors that influence the appropriateness of a business concept using franchising including; valuable System to sell, proprietary process/ advantage for making the product in getting to the end customers, a satisfactory brand/ trade name like McDonalds which will be acceptable to the larger population, and high Profit Margin business. On the other hand, Murray (2004,p.67), shows some possibilities in which potential franchisee get a proven business format and support from the franchisor, which includes, an entire business concept with no bits missing out, with the aid of the operating manuals, trademarks, logos, patents, and standard designs for the layout of the premises, colour and pattern of staff uniforms, accounting and financial systems, training and help to set up the business, continuing help and back-up once the business is operating, legal right to operate in an exclusive territory and marketing, public relations and advertising support, decor in case of retail franchises, the franchisor will provide design and advice for the fitting and decoration of the shop and the installation of any equipment necessary, records, the franchisor will provide the franchisee with sales report and accounts forms to assist the franchisee maintain accurate financial report. On the franchisors perspectives, Sherman (2003, p414), explains that in order for business growth through franchising, a secure foundation from which companys franchising programme has to be launched. He uses the concept of the responsible franchising as the only way to avoid failure and to ensure a harmonious relationship with the franchisees. He outlines some of the key components of a responsible franchising strategy. These includes, proven prototype location/ chains of stores, strong management team, sufficient capitalization, distinctive and protected trade identity, comprehensive training programmes franchisees, proprietary and proven methods of operation and management, field support staff who are skilled trainers and communicators, set of comprehensive legal documents, demonstrated market demand for the companys products and services, set of carefully developed, uniform site selection criteria and architectural standards, genuine understanding of the competition, relationship s with suppliers, lenders, real estates developers, franchisee profile and screening system, an effective system of reporting and record-keeping, research and development capabilities, communication system, national, regional and local advertising, marketing and so on. Sherman (2003, p.417), went further to acknowledge that Responsible franchising starts with an understanding of the strategic essence of the franchising structure. He identified three critical components of the franchise systems from the franchisors perspective. The brand, which creates the demand, allowing the franchisee to initially obtain customers, the brand includes the companys trademarks and service marks, its trade dress, decor and all of the intangible factors that create customer loyalty and build brand equity, the operating system, which essentially delivers the promise, thereby allowing the franchisee to maintain customer relationships and build loyalty, the ongoing support and training that the franchisors provide, supplying the franchisee with the tools and tips to expand its customer base and build its market share. Sherman, (2003,) also acknowledges the importance of customers in any responsible franchising business concept. He mentions that the responsibly built franchise system is one that provides value to its franchisees by teaching them how to get and keep as many customers as possible who consume as many products and services as possible, as often as possible,(p.417). He concludes that the focus must always be on the customer, where the franchisor essentially licenses and delegates the task of local brand building and market expansion to the franchisee in its local territory. (Sherman, 2003, p.417) Importance of Franchising To Business Growth and Expansion Franchising has gained much popularity in modern business environment over the years, because of its success in contributing to business growth and expansion globally which is the primary aim of this research. This can be viewed from the perspective of the franchisee and franchisor respectively. Sherman (2003) acknowledges the growth of a business via business-format franchising in the United States. He maintains that The ability to obtain operating efficiencies and economies of scale are among the reasons for franchising and one of the key components of a responsible franchising strategy is a proven type of location that will serve as a basis for a franchising strategy, (p.411). Over the past three decades, franchising has emerged as a popular expansion strategy for a variety of product and service companies. Sherman,(2003), points to the importance of franchising, he states that recent international franchise association (IFA) statistics demonstrates that retail sales from franchised outlets comprise nearly 50% of all retail sales in the U.S, estimated at more than $900 billion and employing some nine million people in 2000. (p.411) Also in his view, Sherman,( 2003,p 411), points out to what has made franchising so popular in the U.S. and globally as a business development and expansion strategy, from the franchisors view, franchising represents an efficient method of rapid market penetration and product distribution, without the typical capital costs associated with internal expansion.On the other hand, from the franchisees perspective, franchising is regarded as a method of owning a business but with a less severe chance of failure due to the initial and ongoing training and support services offered by the franchisor. According to Shay (2009, p.6) franchising is the key to Global Economic Recovery and that franchise businesses represent some of the worlds best brands. He went on to explain the rate at which fra